Seattle, Wash. – October 25, 2024 – Trident Seafoods is excited to unveil a fresh new look on product packaging involving all Trident-branded products sold at the retail and club store level.
The new, innovative packaging speaks to Trident’s unique story, 50-plus year history of being Anchored in Alaska, and steadfast commitment to environmental sustainability.
With a design that’s been consumer tested and approved, the updated packaging highlights Trident’s unique brand position, while successfully catering to the consumer’s preference for quick, “at a glance” information.
"We emphasized Trident’s wild Alaskan heritage through the hand sketched Akutan mountain range and the inclusion of our first Trident boat, the Billikin," said Jeff Welbourn, President of Trident USA. "The artistic touches featured throughout the new packaging honor the company’s founder, Chuck Bundrant, and pay tribute to the fleet of fishermen who harvest our sustainable, wild caught Alaska seafood."
Trident’s commitment to sustainably caught, wild Alaska seafood is certified by the Responsible Fisheries Management (RFM) logo, proudly featured on the front of all new packaging. Other additions to the updated packaging include a more modern design, minimalist product-forward photography, expanded "How to Use” section complete with air fryer instructions, and a QR code connecting consumers to detailed product information.
It's important we look for unique ways to tell [the Trident] story, because it's one that truly resonates with consumers...
"For more than 50 years, Trident Seafoods has harvested superior wild-caught seafood from the pristine waters of Alaska," Welbourn said "The company's story is one of passion, grit, and determination, as well as showing care for the communities and waters where we catch and process our fish. It’s important we look for unique ways to tell that story, because it’s one that truly resonates with consumers."
So why launch updated packaging now? As Welbourn explains, timing is everything.
"As the world continues to evolve, consumers’ relationship with what they eat, including how and where the food they consume is sourced, is becoming more involved," added Welbourn. "So as the company approaches its 52nd year of doing business in ways that are good for people and good for the planet, we decided there’s no better place to tell the Trident story and give consumers the information they want than right there on the product packaging."
Consumers can visit www.TridentSeafoods.com/where-to-buy to find the Trident Seafoods product nearest them.
FOR MORE INFORMATION CONTACT:
Alexis Telfer (Trident Seafoods, Corporate Communications) atelfer@tridentseafoods.com.
About Trident Seafoods
Trident Seafoods is North America's largest vertically integrated seafood harvesting and processing company. Trident is a privately held, 100 percent USA-owned company with global operations in 6 countries and serves customers in almost 60 countries. Headquartered in Seattle, Washington (USA), Trident employs approximately 9,000 people worldwide each year and partners with over 5,400 independent fishermen and crewmembers. Species harvested and processed by Trident include virtually every commercial species of salmon, whitefish, and crab harvested in the North Pacific and Alaska. The global supply chain also includes cultured and wild species from a network of trusted sources worldwide.
Follow Trident Seafoods on the web at www.tridentseafoods.com or on social media at LinkedIn, Facebook, X (formerly Twitter), Instagram, Pinterest, or YouTube.