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The following article summarizes and contains excerpts from, “Elephant in the room: A tribute to the U.S. Pharmacopeia Verified Mark for supplements.” The original article, authored by Josh Long, associate editorial director of National Products Insider, can be read in its entirety here.
The world’s most exclusive clubs share a common thread of rarity and prestige.
Consider that only 12 astronauts have ever set foot on the moon, and only 45 people have had the honor - and pressure - of serving as President of the United States.
In Major League Baseball, just a mere 36 players have managed to hit .400 or above in a single season. It’s a milestone that has remained unchallenged since 1941.
When it comes to exclusive clubs, there’s another noteworthy addition: the select group of brands whose dietary supplements are verified by the U.S. Pharmacopeia (USP).
Trident Seafoods is proud to be part of this distinguished group.
All Supplement Verifications Are Not Created Equal
In an in-depth article authored for Natural Products Insider’s “Elephant in the Room” series, author Josh Long, associate editorial director for the publication, discusses the prestige of the USP Verified Mark for dietary supplements, highlighting its significance and the rigorous process involved in obtaining it.
Trident is mentioned in the article as one of the roughly 20 brands that have participated in the USP verification program. As the article highlights, in a country where there are approximately 100,000 dietary supplements on the market, only 150 products contain the USP Verified Mark.
It's an exclusive club, indeed.
Look for the 'USP Verified' Mark
Trident currently has two products that are USP-verified: The company’s Pure Alaska Omega Wild Alaskan Salmon Oil 1000mg Softgel, and its Kirkland Signature Wild Alaskan Fish Oil 1400mg Softgel.
Obtaining USP verification is no walk in the park. Senya Joerss, the technical manager of supplements at Trident Seafoods, describes the USP program as a “three-tier program” involving extensive maintenance and continual compliance activities.
Why should physicians, doctors, customers, or consumers seek out products with a USP Verified Mark? The answer is simple: Quality.
The USP testing criteria, encompassing the “four Ps” – positive identity, purity, potency, and performance – assures consumers that the product contains the ingredients listed on the label, is free from harmful contaminants, will dissolve properly in the body, and is manufactured according to FDA good manufacturing practices (cGMPs).
The rigorous standards and associated costs of the USP verification program discourage many brands from pursuing it, ensuring that Trident Seafoods products with the USP Verified Mark are members of a very select – or you might say, exclusive – club.
To learn more about Pure Alaska Omega and other Trident Seafoods brands, visit Trident Seafoods online. You can also learn about Trident’s Pure Alaska Omega supplements and where to find them at PureAlaskaOmega.com.
Read: "Elephant in the room: A tribute to the U.S. Pharmacopeia Verified Mark for supplements."